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Your partner for advertising copy in German

Persuade and enthuse your German-speaking customers and prospects with professional advertising copy. Being your “pilot of words”, I create German text solutions for you that meet your business challenges. Get your message right in German!

360° text service to reach your German-speaking target group


Creation of German texts for the various communication media and channels, such as website, mailings, ads, flyers, brochures, etc.


Checking and optimising your German company texts in terms of spelling, punctuation, grammar, style and comprehensibility.


Depending on your requirements, translation or transcreation of business and marketing texts from English or French into German.

Harald Goller, German copywriter and editor

20 years of experience, 100 percent commitment

Ahoy, my name is Harald Goller and I have been sailing the oceans of advertising as a freelance copywriter and advertising editor for 20 years. From my home port of Hamburg, I support agencies and companies with full commitment so that they reach their goals even in heavy seas. I am particularly storm-tested in the areas of dialog marketing, online marketing and BtoB communication.


“to the heart of the issue”

“When working together with Harald, we benefit from perfect conceptual approaches and precise copy that get to the heart of the issue, along with a consistent development. This leads to lean coordination processes and happy clients. For many years now, I’ve known Harald to be a pleasant and intelligent person you always like to sit down with at a table. So I am looking forward to working together with him on many more projects to come.”

K. G., Marketing Manager

“It’s a premier.”

“Dear Mr Goller, I’m very enthusiastic about your text. Receiving a text without any technical errors is a premier for us. What’s more, conclusions are expressed in a very elegant and concise manner.”

R. H., Product Manager

“By doing a good job, you are facilitating mine.”

“Time and again, I’m amazed by the creativity of your copy, often despite our sparse briefings. Not only creative, but also swift. Working with you is really delightful thanks to your friendly manner. You help me out of trouble every now and then by thinking ahead. I’m totally satisfied! By doing a good job, you are facilitating mine.”

S. T., Online Marketing Manager

“Pleasant, professional and very efficient”

“Although compliance services is a dry and complicated subject, both companies, Wortlotse and Elbkopf, have managed to develop a comprehensible and appealing website for SwissComply. The cooperation was pleasant, professional and very efficient, and the costs remained within the agreed budget, too.”

H. G. P., IT Entrepreneur

“100 per cent consistent”

“While looking for a copywriter for a promotional letter, I came across Mr Goller. He responded immediately to my request and asked detailed questions on the subject. Our collaboration was focused on the important points. The outcome was 100 per cent consistent, and we were satisfied. Many thanks – I’m looking forward to the next time.”

M. C., Healthcare Entrepreneur

“Candies of every size”

“Thanks to your swift and straightforward approach, and your creative power, you manage to transform our ideas into candies of every size that sweeten the continued work on our projects. It’s a pleasure to read the appealing (and also crisp) slogans and copy you create on the basis of our rough briefings. They raise content and ensure charmed smiles within our team. And that is a great foundation for delivering delight to our customers, too! Dear Harald, many thanks for being a real enrichment to our team!”

P. D., Marketing/PR Manager

“The art of reducing complexity”

“Unlike many others, Harald knows how to transform even challenging technical topics into smart, comprehensible and yet accurate copy. That’s how he manages to keep long copy crisp over many pages. At the same time, he also masters the art of reducing the complexity of demanding challenges. This means he creates striking claims, fitting product names and headlines in the best sense of the word.”

W. P., Creative Director

Take me aboard!

Interested in a cooperation? I look forward to your request!

Wortlotse • Harald Goller
E-Mail ahoy(at)wortlotse.de