Wortlotse keeps your messages on course
Your partner for advertising copy in German
Persuade and enthuse your German-speaking customers and prospects with professional advertising copy. Being your “pilot of words”, I create German text solutions for you that meet your business challenges. Get your message right in German!
360° text service to reach your German-speaking target group
Copywriting
Creation of German texts for the various communication media and channels, such as website, mailings, ads, flyers, brochures, etc.
Editing
Checking and optimising your German company texts in terms of spelling, punctuation, grammar, style and comprehensibility.
Translating
Depending on your requirements, translation or transcreation of business and marketing texts from English into German.
20 years of experience, 100 percent commitment
Ahoy, my name is Harald Goller and I have been sailing the oceans of advertising as a freelance copywriter and advertising editor for 20 years. From my home port of Hamburg, I support agencies and companies with full commitment so that they reach their goals even in heavy seas. I am particularly storm-tested in the areas of dialog marketing, online marketing and BtoB communication.
References
FAQ - Answers to your questions
“What information, do you need to be able to create advertising texts?”
Your copywriting brief should include answers to the following questions:
- What product or service do you want to promote? What makes it particularly special?
- What are the benefits for the user?
- Which target group(s) do you want to address?
- What goals do you want to achieve?
- What key message do you want to convey to the target group? What do you want them to think about your offer?
- In which style (brand tonality) should the texts be written?
- Which keywords should be integrated into the text for search engine optimisation (SEO)?
- What other conditions need to be communicated (response channels, incentives and discounts, promotion period, etc.)?
Based on this information, I can write unique and target group-specific advertising texts for you that fit your brand perfectly.
“How much does your copywriting service cost?”
The cost depends on the effort involved, and this can vary greatly depending on the complexity, amount of research, etc. I will be happy to provide you with a quote tailored to your task.
“WHow long does it take to receive the finished texts?"
I can usually write shorter texts, for example for mailings and advertising flyers, within a few days. Coordinate your deadlines with me at the beginning of the project, and I will deliver the texts reliably and punctually.
“What does the revision process look like if I want to make changes to the texts?"
If you have any requests for changes to the texts created, I will be happy to carry them out at short notice. Usually, up to two revision steps are included in the quotes.
“Do you also take on bilingual text projects in English and German?”
Yes, for bilingual text projects I cooperate with an English-speaking copywriter (native speaker). This way you can be sure to get the highest quality in both languages.
“Do you use artificial intelligence (AI) for copywriting?”
AI tools can help make the copywriting process more efficient, for example when writing longer blog posts or adapting content for different communication channels. Whether and to what extent AI should be used for your project is best discussed at the beginning of the collaboration. In any case, AI-generated texts are carefully checked and revised to give them the final polish.
Take me aboard!
Interested in a cooperation? I look forward to your request!
Wortlotse • Harald Goller
E-Mail
ahoy(at)wortlotse.de
